Guidebook
The Adfinis Vision Framework, in its own words.
Core values
Excellence, Collaboration, Integrity, Sustainability, Transparency
Our values are our foundational beliefs and define how we act — how we eXcist.
Excellence
Excellence is the standard by which we measure success. We are committed to achieving the highest quality in everything we do and consistently exceeding the expectations of those we serve. By reviewing each other's work, and providing open and honest feedback, we create opportunities for continuous learning and improvement.
Collaboration
We share knowledge, welcome diverse perspectives, and respect individual contributions. Working together enables us to achieve more than we could individually. As part of the global open source community, we openly engage with clients, partners, and competitors, and always prioritize collaboration over confrontation.
Integrity
Integrity is the cornerstone of our long-term success. It guides us even when it leads us down a more difficult path. We uphold our ideals and act with honesty in every situation, and we steer clear of hidden agendas so that we can build trust and form a solid basis for fair and lasting relationships.
Sustainability
Sustainability is our foundation in building a lasting legacy. We make decisions that balance immediate needs with long-term goals. By embracing open standards, Adfinis enables many others to understand, learn from, and build upon the knowledge and innovations of our digital society. Through active knowledge sharing, expertise is continuously passed on.
Transparency
Everyone — employees, clients, and partners — has access to the information they need to make informed decisions and to understand the decision-making processes of others. This fuels innovation, enables us to adapt swiftly, and fosters a culture where knowledge is shared openly and feedback is valued.
Purpose
Our reason for existence
“ We strengthen the digital backbone of society with robust and reliable open source solutions that the world can depend on every day. ”
Our purpose is our North Star — independent of market trends or technological shifts. Through our commitment to robust and reliable open source solutions, we ensure the uninterrupted availability of the most critical systems worldwide. We champion openness, transparency, and collaboration, and lead with excellence and sustainability in everything we do. By doing so, we build and enhance public trust in essential digital infrastructure.
Mission
What we do every day
“ We foster open, secure, and resilient digital infrastructure that empowers our customers with vendor-independent solutions. ”
We design, build, and operate open source platforms with 24/7 reliability. Collaborating with our customers to free them from vendor lock-in, we enable governments, industries, and communities to run essential services securely and transparently.
BHAG
Big Hairy Audacious Goal
“ Build and sustain the world's essential digital services. ”
By 2050, Adfinis will be the most trusted system integrator of open source platforms that form an integral part of society's digital backbone and ensure the world's critical systems run securely, transparently, and seamlessly. The BHAG moves us beyond incremental growth to true system relevance, and aligns our strategy and investments around the full lifecycle — design, build, and 24/7 operation — of open, vendor-independent, and resilient platforms.
Vision
The future we are creating
“ The world's critical digital infrastructure is open, secure, and resilient – with systems that are not only trusted and verified, but support society's essential functions and enable progress for future generations. ”
The vision is a long-term aspiration, bridging our purpose (why we exist) with our BHAG (where we are going by 2050).
Claim
The core of the brand
“ Plan. Innovatively. Build. Sustainably. Run. Resiliently. Potential. Unlocked. ”
Innovative
Open source software is the epicenter of innovation. We help our customers to make use of it so that they are one step ahead of their competition.
Sustainable
Open source is about long-term solutions that avoid vendor lock-in, enabling freedom of choice and independence.
Resilient
Our SLA services are best in class and ensure our open source solutions are robust and resilient, so that our customers can concentrate on their core business.
The Code of Conduct, the Corporate Design (logo, mascots, fonts), and the Quality Policy are part of the Adfinis identity too.
In practice
Why, when, and what it means for you
Why do we need one?
As Adfinis grows across regions, we need a shared cultural and strategic foundation so we don't operate in isolated silos. The framework gives us a common language, protects our core open source identity, and helps ensure our organization is “built to last”.
Who made it, and when?
In 2025, the Adfinis Executive Management team worked closely with key stakeholders across the company. The framework was finalized towards the end of 2025 and presented to employees in the January 2026 Adfinis Up2date call.
Is this just marketing?
No. It is primarily an internal compass, designed to guide our corporate governance, our hiring practices, our business choices, and our daily interactions.
What is expected of me?
You are not expected to memorize the framework word for word. You are expected to know our company purpose off by heart, and to use the eXcist values as a daily guide. Participate openly in team discussions, share honest yet constructive feedback, and help identify areas where our actions don't match our stated values.
How do I give feedback?
Share your thoughts, suggestions, or real-world examples of our purpose and values in action with your people lead, or reach out directly to the communications team.
Boss level
The Purpose Challenge
One sentence, off by heart. That's the whole ask — and it's the last unit of the course.